KSUBI LAUNCHES ITS COLLABORATION WITH JUICE WRLD 999
November 17, 2022 – Global streetwear brand KSUBI launches its collection, featuring designs inspired by beloved global artist Juice WRLD with a campaign starring a line up of talent including Juice WRLD collaborator Trippie Redd.
A mercurial talent, Juice WRLD’s emotionally vulnerable style took him from SoundCloud to massive superstardom overnight. Winning fans the world over before his untimely passing, his legacy continues to resonate as one the most listened to hip-hop artists in 2022.
999 CLUB is the continuation of his story and creative output, with merch and music still being released to this date met by a rapturous response from his fans. Name dropping Ksubi in freestyles and songs, Juice WRLD encapsulated the Ksubi ethos of the Creative Outsider - a rebellious individual who did things his own way pushed to express himself via different avenues.
The limited-edition capsule collection will feature eight pieces across classic Ksubi denim fits, as well as hoodies and t-shirts. The collection was inspired by Juice WRLD’s artistic passion, with the artist regularly taking to his own denim pieces to draw on them and create individual pieces.
Shot by photographer Neriyah with video by renowned director Steve Cannon, the campaign features Juice’s frequent and loved collaborators including rapper Trippie Redd and producer Haan; as well as skater Boo Johnson, actress Jessica Belkin, artist Skye Morales, model Ashley Got and up-and-coming artist ZZZ who recently signed to Juice WRLD’s label.
The collection will be released in the lead up to Juice Wrld Day on 8 December 2022, a day dedicated to celebrating the late artist’s legacy and supporting the work of the Live Free 999 Foundation, set up by Juice’s mother in his honor. Himself tattooed with the number 999, Juice Wrld saw the number as a play on the biblical number 666 - referring to a satanic presence – instead choosing to see 999 as a personal mantra of taking all the negative in life and reversing it into something positive.
The Ksubi x Juice WRLD 999 collection will be on sale from 17 November 2022. The collection will be available to shop at ksubi.com, Ksubi stores, 999club.com and selected retailers including Kith, BrownsFashion, END Clothing, SSENSE and Culture Kings.
Ksubi was founded in 1999, and quickly gained a reputation as one of Australia’s hottest fashion labels. Our legacy was established. We became known for our DIY, rebel attitude and our now-iconic distressed denim and box cross logo.It wasn’t long before our signature look caught the eye of some of the most influential people in music and fashion.
Establishing ourselves as a global streetwear icon, Ksubi is sold through some of the world’s most notable retailers including being the number one brand in Saks 5th Ave and the number one denim brand in Kith. Lines around the block are now a regular occurrence at our New York, Los Angeles and Miami stores, with new locations coming soon to Chicago, London, Sydney and Melbourne.
ABOUT LIVE FREE 999 FOUNDATION
Live Free 999 was founded by Carmela Wallace to honor her son Jarad “Juice WRLD” Higgins. Carmela was inspired to name the foundation Live Free 999 after looking at a picture of Jarad wearing a jean jacket he bought from a thrift store; on the back of the jacket he painted “Live Free.” Through his music, Jarad shared the emotions that tormented him with the world. The messages in his music resonated with others who shared the same struggles. Carmela has received countless messages from his fans stating that Jarad’s music helped them with depression and anxiety. Live Free 999 seeks to carry on his legacy.Our mission is to support programs that provide preventative measures and positive avenues to address mental health challenges and substance dependency. Through financial grants and partnerships, Live Free 999 will bolster organizations providing positive mental health treatments and alternatives to drug use. Beyond providing financial support, Live Free 999 wants to continue the conversation around mental health and addiction. Tickets for Juice Wrld Day’s Chicago celebration on 8 December 2022 are available here.